Ill-motivated propaganda often turns out to be a concern in many countries of the world. Propaganda — which refers to the deliberate dissemination or promotion of ideas, arguments, facts, or information that may not be objective and may be selectively presented or even fabricated with the intention to influence the beliefs, thoughts, or actions of others and is made through a variety of means including mainstream media, social media, paintings, cartoons, pamphlets, films and posters — often have far-reaching negative impacts including fueling division and hostility among different groups. According to multiple newspapers, the use of advanced data analytics and social media platforms has presently made it easier for propagandists to identify target audiences and deliver tailored content, increasing its effectiveness and reach.
It is notable that different countries have taken legal and other steps that help address ill-motivated propaganda. Many countries in Asia, Europe and other regions including Germany, Canada, Russia, China and Singapore have implemented laws and regulations to curb the spread of propaganda, including monitoring media content and imposing penalties for disseminating false facts or information. Additionally, different countries including the United States and France have established independent fact-checking organizations or platforms (such as AFP Factuel) to verify the accuracy of information presented to the public. But there are flaws in the steps taken to address propaganda. While there is an absence of clear guidelines and mechanisms for oversight, they are often unable to address the evolving nature of propaganda, as new platforms and technologies continue to emerge.
There are also multifaceted and complex causes of propaganda, used by various entities, including governments, organizations, or individuals, that are often difficult to successfully address. Propaganda is often fueled by political, economic and social motivations — as those in power often use it as a tool to maintain control and influence the masses — in many countries. Political propaganda often arises as a means for governments or political parties to manipulate public opinion and shape people’s political beliefs, consolidate power, or promote their ideologies. Additionally, ethnic and religious motivations often cause ill-motivated propaganda in different countries. Among others, geopolitical motivations fuel propaganda many times aiming to advance nations’ own interests or manipulate international relations.
Given that propaganda, which is sometimes difficult to differentiate from persuasion, is sometimes used to disseminate ideas and information and raise awareness about important issues, ultimately fostering positive societal change, Ill-motivated propaganda that aims at creating chaos or bringing harmful effects needs to be addressed. Given the complex causes of propaganda, it is further difficult to address it always. But implementing regulations on media platforms and establishing fact-checking organizations are crucial. Since governments, especially repressive regimes, often suppress dissenting voices under the guise of regulating ill-motivated propaganda, it is crucial to make sure that regulation does not suppress freedom of expression.
But awareness is crucial in reducing the impacts of ill-motivated propaganda. For this, launching public campaigns to raise awareness among citizens about the tactics used in ill-motivated propaganda may help in different countries. Additionally, promoting critical thinking, media literacy and fact-checking is imperative to address ill-motivated propaganda —especially which aims to bring harm or create chaos in society. Among others, governments may collaborate with international partners to share best practices and coordinate efforts in addressing propaganda across borders.
Amir M Sayem
Chief Editor
Dhaka Opinion Magazine